Consumers tell us about their mindset through what they read and watch.
Matching mindset and media results in the most impactful message.
Insights should be simple and actionable.
All companies can benefit from a rich, real-time understanding
of what’s actually being written, watched and read online.
HOW WE'RE DIFFERENT:
Our understanding of mindsets and consumer intent lets us reach consumers at valuable moments, when they’re highly receptive.
We identify trending topics in real-time, and activate against them: buying ads where the consumer will be the most receptive.
We provide actionable insights to help brands optimize creative strategy and better understand what motivates their consumers.
We can build interactive experiences to drive additional engagement, marrying the right message to the right page.
What it Means to Brands, Agencies & Data Companies:
Discover new consumers.
We identify new audiences, new websites and new conversations for marketers to join.
Relevancy at scale.
We secure powerful and effective placements, aligning your client’s message with the most influential, authentic and relevant content online.
We empower agencies to have more meaningful conversations with brands, providing strategic insights far more sophisticated than click-throughs.
Peace of mind.
We ensure brand-safe executions without waste, with a focus on quality.
We begin by understanding your goals and your consumer to fuel the creation of your custom content signal.
2. Content Targets
Bringing together your goal, consumer and examples of the kind of content your consumer is reading, 12F builds a custom content signal, which pinpoints your target across relevant content.
We buy media at the moment of optimal interest – optimizing to drive performance.
12F teaches you something new about your consumer with every campaign.