BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has appointed media and online advertising veteran Peter C. Horan to its board of directors.

San Francisco, California (June 1, 2011) – BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has appointed media and online advertising veteran Peter C. Horan to its board of directors.

Horan has more than 30 years of media experience, and is currently the Executive Chairman of Halogen Media Group. He has formerly served CEO of several online media companies, including About.com, AllBusiness.com, and IAC Search and Media. At IAC, he led businesses that included Ask.com, CitySearch, eVite, Consumer Applications, and the Advertising Solutions group at IAC’s Media and Advertising group.

“Peter is extremely knowledgeable and highly regarded in our industry and I’m thrilled to work with him again,” said Dave Hills, BuzzLogic’s CEO. “As BuzzLogic moves to grow and dominate improving brand metrics and ROI at huge scale using our index and analytics, it’s critical to build the right team at all levels. Having Peter on our Board gives us a great team to guide the company today and in the future.”

“I’m looking forward to working with Dave and the entire team at BuzzLogic,” said Peter Horan. “I’ve been totally blown away by their technology, growth rate, and skill set. Their business approach is highly relevant to today’s online advertising environment where engaging is key. They’re a company to watch.”

Horan has a proven track record of building successful media and Internet businesses, being part of four profitable company exits in the last seven years totaling nearly $700 million.

Peter is also an active angel investor and board member, working with Lending Tree, Function (x), Merchant Circle, Nile Guide, Apture, Avid Trips, AdZerk, Mahalo, PublishThis, and Bright Hub.

BuzzLogic recently closed $7.8 million Series C funding. Formerly known as an online monitoring company, BuzzLogic has undergone a complete transformation to now provide advertisers and agencies an all-in-one, social and conversational media solution with targeting, optimizing and reporting at huge scale. Its technology has indexed and ranked more than 1.5 billion pieces of distinct content and utilizes analytics to not only recognize topic, but also the conversational media around it, hence identifying the most persuasive opportunities for advertisers. Utilizing this data, BuzzLogic creates customized digital media packages, and generates robust reporting to measure ROI.

By placing relevant ads designed to motivate engagement with consumers on sites targeted by BuzzLogic, national brands are developing relationships with consumers and achieving impressive engagement metrics, an ability that social media monitoring companies lack because they don’t have the combination of understanding, media activation and scale. Advertisers can even syndicate their Twitter or Facebook content within the ad itself through the BuzzRoll ad unit the company creates, ensuring there’s extensive engagement with the brand’s social content. These unique features, highly appealing to brands, help account for BuzzLogic’s fast growth.

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About BuzzLogic
Formerly known as an online monitoring company, BuzzLogic has undergone a complete transformation to now provide advertisers and agencies an all-in-one, social and conversational media solution with targeting, optimizing and reporting at huge scale. Its technology has indexed and ranked more than 1.5 billion pieces of distinct content and utilizes analytics to not only recognize topic, but also the conversational media around it, hence identifying the most persuasive opportunities for advertisers. Utilizing this data, BuzzLogic creates customized digital media packages, and generates robust reporting to measure ROI. BuzzLogic’s clientele includes Proctor & Gamble, Toyota, Best Buy, PlayStation, Microsoft, and Starbucks.

BuzzLogic is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit: http://www.buzzlogic.com, Facebook.com/BuzzLogic or follow at Twitter.com/BuzzLogic.