Following our announcement for the newest addition to the Twelvefold Team, we invite you to get to know a little bit more about Jenny Brodowsky, Vice President of Sales, East.
Jenny Brodowsky, VP of Sales, East
JB: I will be working with a creative group of talented individuals to bring a much needed highly targeted solution to brands from the Big Apple through the Midwest.
My job is mainly focused on bringing clients exceptional results based on the intricacies of Spectrum, which allows us to utilize layers of targeting that have never been tapped into before – all without dropping any cookies.
With a background in the behavioral space and hearing the challenges brands face with cookie based targeting, this is the “end all-be all” solution that agencies and their clients have been searching for. I can’t wait to see to see the industry fall in love with this technology the way I have!
12F: What were you doing prior to joining us at Twelvefold?
JB: I hopped on the data train in the very beginning, when DSP’s, Trading Desks and Data were not words that resonated with most. At my previous organization, I introduced a transparent approach to the behavioral targeting space to clients, agencies, trading desks and DSP’s.
The growth in this space has been exponential and making the right decisions on how to manage the various sales channels in which you offer your services is crucial in building a business in today’s marketplace.
12F: When you were a child, what did you want to be when you grew up?
JB: A professional ballerina who saved the world one child at a time, very original stuff. Then as the years progressed I dreamed of being a food critic or auctioneer at Sothebys. Good thing I didn’t veer too far from that path…
12F: What made you decide to join the Twelvefold Team?
JB: Besides seeing Spectrum in action and the incredible growth the company is seeing, I would have to say it was the team. I think it’s really important to work for not only smart, experienced leaders in this space who have knowledge of the eco system but the majority of our chief officers have a heavy sales background which is invaluable. The company culture here seems awesome and I am looking forward to working with good natured people again.
12F: Outside of working, what do you enjoy doing in your spare time?
JB: Born and raised in NYC I love everything the city has to offer such as taking my bike down the east river, eating at amazing restaurants, live music, sporting events, etc… but I also know it’s equally important to leave often for sanity purposes. I love to travel to warm, tropical climates in the winter and every year I visit a new country, it’s a promise I made to myself years ago.
12F: Thanks Jenny, for taking a little bit of time to talk with us, and welcome to the Twelvefold Family!