I’m pleased to announce that I will be joining Tim Jenkins (4INFO) and Tim Waddell (Adobe) as a panelist at ad:tech San Francisco, for an interesting discussion lead by New York Times reporter Charles Duhigg on behavioral targeting.
As marketers continue to struggle to find the best way to reach their target consumer, behavioral targeting has proved to be a mixed bag: while privacy concerns and cookie-related issues still remain a pervasive reality, behavioral targeting still remains one of the common methods brands utilize to emotionally engage with their target consumers.
If you’re planning to be at ad:tech, this should be a great panel about the state of behavior targeting. If you haven’t signed up yet, you can use this code – SPKRGUESTMY25 to take 25% off a conference pass.
Behavioral Targeting: Still Here … And Here’s Why
Wednesday, April 4, 10:15am – 11:15am
For all the backlash against behavioral targeting, marketers are still reportedly spending upwards of $xxx billion annually on campaigns that target users based on cookies, IP addresses and past online behaviors. That’s because behavioral targeting helps eliminate media waste and cut through the digital clutter. But can behaviorally-targeted campaigns be less “creepy,” more user-friendly … and perhaps, even highly creative? In this session, you’ll see examples of brands that are using a winning blend of behavioral targeting tactics and thought-provoking creative to find, reach and convert their chosen audience segments. Expect to come away with some strategies and tactics that incorporate social, mobile and even offline data to leverage the full potential of behavioral targeting.
- Learn how to create a custom audience segment from the standard “buckets” that most behavioral targeting companies offer
- Discover how to couple behavioral targeting with mobile and social data to increase campaign performance
- Be inspired by behavioral campaigns that are driven by compelling creative