Today, I’m pleased to announce that Twelvefold has launched Spectrum for Video™, in beta. This new offering expands the reach of Spectrum from within online and mobile content, to now include audiences consuming video content.
While traditional video advertising is purchased via category or channel, Spectrum for Video™ finds and ranks the most relevant, influential individual videos through analysis of its MRSS data. The platform focuses on pre-roll and display ad opportunities across precisely matched video content, enabling brands and advertisers to increase engagement and and improve ad experiences.
With video advertising projected to grow 40% in 2012, we are excited expand our ability to help clients engage audiences across the most important formats and devices—video, mobile and online. If you are interested in learning about the growing video landscape, or discovering how video level targeting increases engagement for your target audiences, we invite you to learn along side of us.
For more information contact us at firstname.lastname@example.org.