Are you planning on attending Semantic Tech & Business Conference here in San Francisco? If you are in town, or if you are already headed to the conference, I am excited to invite you to a great pannel discussion with myself, Tom Reamy (KAPS Group) and Mike Lazarus (Atiego, LLC), discussing how brands can leverage emotional semantics to capture their target consumers.

Emotional Semantics: Beyond Sentiment
Tuesday June 5, 2012
10:30  - 11:15 am
Plaza A (Hilton Hotel, San Francisco)

Consumers have an array of emotions when talking about brands online, and we need a better way to understand and leverage these varying emotions when connecting with consumers online.  This discussion will cover ways that brands can use emotion to better connect with their target consumers, as well as how page-level analysis can help brands discover nuanced understandings of their customers.  A few key take-aways include:

• How to use emotion and/or appraisal taxonomies
• How to use context analysis to get a nuanced understanding of the sentiment of words and the words that surround them
• Emotion as expressed in Voice Signals
• Neural network approaches

I look forward to bringing Twelvefold’s unique perspective to the table and discussing how brands can gain an in-depth understanding of the emotion and motivations of their target consumers, without the use of categories or fixed taxonomies. 

Hope to see you there!