Westlake has extensive experience in executive management and has helped foster the success of a number of online platform and content companies. Prior to Twelvefold, he played an instrumental role in the growth of TechMediaNetwork, helping to turn it into the largest independent online publisher of science and technology content. He also served as the Executive Vice President of Sales and Content at Howstuffworks.com, the award-winning website purchased by Discovery Communication for $250 million in 2007. There, he oversaw global revenue and content for the company and ensured his staff remained dedicated to forging and maintaining relationships with the company’s many partners and advertisers.
Since 1996, Westlake has held senior sales management positions at a variety of interactive companies. He proved instrumental in launching a number of dynamic start-ups, including Sprinks, Streetmail, Juno, AutoTrader.com, CIMedia, Gamesville, ETOnline, The Sportingnews.com, and Tribune Interactive. Before his online career, Westlake held sales positions at the publishing houses of Hearst, Family Media and Times Mirror.
Twelvefold’s clientele includes Kraft, Toyota, Samsung, Microsoft, and Home Depot. The company is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit: www.twelvefold.com, Twitter.com/TwelvefoldMedia and Facebook.com/12FoldMedia.