Today, I’m pleased to announce that Twelvefold has launched Spectrum for Video™, in beta. This new offering expands the reach of Spectrum from within online and mobile content, to now include audiences consuming video content. While traditional video advertising is purchased via category or channel, Spectrum for Video™ finds and ranks the most relevant, influential [...]

This year’s OMMA Global Conference was a great turn out, with sessions covering widespread marketing topics from video,  mobile, display and more. If you didn’t get a chance to come out to OMMA, here are some key trends. CMO to CMTO As mentioned by more than one  speaker at this week’s OMMA conference, the marketing [...]

I’m pleased to announce that I will be joining Tim Jenkins (4INFO) and Tim Waddell (Adobe) as a panelist at ad:tech San Francisco, for an interesting discussion lead by New York Times reporter Charles Duhigg on behavioral targeting. As marketers continue to struggle to find the best way to reach their target consumer, behavioral targeting [...]

Following our announcement for the newest addition to the Twelvefold Team, we invite you to get to know a little bit more about Jenny Brodowsky, Vice President of Sales, East. Jenny Brodowsky, VP of Sales, East 12F: What will you be doing as our new VP of Sales, East? JB: I will be working with [...]

Earlier today, Twelvefold Media announced the appointment of Jenny Brodowsky as Vice President of Sales, East. Needless to say, it’s quite exciting, as we continue to add key talent to help grow the company and serve our expanding customer base. With extensive industry experience and a strong network of contacts, Jenny is a valuable addition to [...]

It’s official:  Spectrum has gone mobile. In yet another industry-transforming development, Twelvefold Media has announced the introduction of Spectrum for Mobile—a new advertising product that brings the relevance and insight of our online targeting capabilities to the mobile environment. Early indications are that advertisers and brands will flat out love this new product, as it [...]

It’s a great feeling to sit here and type, “You asked for it. We delivered.” Earlier today, Twelvefold Media introduced the Mindset Index —our latest product to help brands and advertisers optimize their online strategies. Working closely with our customers in recent months, we’ve learned they want to better understand the intent and motivation of their [...]

Advertisers are interested in finding the key to connecting with what consumers are thinking and feeling. Why? Consumers are increasingly expressive online but also quicker to dismiss brand messages that lack relevance to their interests. Emotion drives consumers to act, and advertisers know they must understand this sentiment to drive engagement. Today’s online advertising real-time [...]

Advertising is still about persuasion, and in order to identify the most persuasive opportunities for advertisers on today’s Web, analytics need to go beyond contextual targeting, to understand the nature of the content, the environment, and emotive state of the reader. Analytics are telling us that the advertiser can influence results by being in the [...]

As this years CES comes to a close, attendees are packing their bags, climbing on planes, and returning to their offices. And while the parties and the excitement of being at a huge event like CES will fade, there is a list of innovations that I was throughly impressed with on the show floor. Here [...]