Is Your Data Persuasive?
Advertising is still about persuasion, and in order to identify the most persuasive opportunities for advertisers on today’s Web, analytics need to go beyond contextual targeting, to understand the nature of the content, the environment, and emotive state of the reader. Analytics are telling us that the advertiser can influence results by being in the [...]
Best of CES: New Innovations to Look for in 2012
As this years CES comes to a close, attendees are packing their bags, climbing on planes, and returning to their offices. And while the parties and the excitement of being at a huge event like CES will fade, there is a list of innovations that I was throughly impressed with on the show floor. Here [...]
Are You At CES?
It’s early January which means one thing in Las Vegas: the Consumer Electronics Show Tomorrow I’m heading to the world’s largest consumer technology tradeshow where more than 3,100 companies are showcasing the latest gadgets, innovations, hot products and trends. Despite CES’s focus on consumer tech, as mentioned by AdAge’s Micheal Learmonth, it’s become a critical [...]
Twelvefold’s 12 Predictions for 2012 [Part 2]
Continuing from our first 6 predictions in yesterday’s post, here are the rest of our thoughts on what advertisers can anticipate in 2012: 7. Acquisitions will heat up in our space and from the more established infrastructure players in addition to the usual suspects. 8. Video will be the fastest growing segment, fueled by YouTube opening up [...]
Twelvefold’s 12 Predictions for 2012 [Part 1]
As 2011 is winding down, it’s that time when most advertisers will take pause and look back at the trends and changes we’ve experienced this year, as well as attempt to predict what we will encounter in 2012. This last year brought us a host of changes: the continued rise of user-selected video ads, privacy [...]
Introducing Brian Mcallister, VP Revenue Optimization
Brian Mcallister: VP Revenue Optimization 12F: What is your role here at Twelvefold Media? BM: I take our existing technologies and use them to maximize our ad spends in every campaign, while still exceeding the each of the goals of our clients. This usually involved creating and enabling automated roadmaps to not only optimize each [...]
Introducing Milena Talavera, VP Engineering
Following our announcement of our new Vice Presidents, we invite you to get to get to know a little more about each of these key members of the Twelvefold Team. Milena Talavera: VP Engineering 12F: As the VP of Engineering, what do you do here at Twelvefold Media? MT: I lead a team of talented and dedicated [...]
Introducing Chris Verzello, VP Sales, West
Following our announcement of our new Vice Presidents, we invite you to get to get to know a little more about each of these key members of the Twelvefold Team. Chris Verzello: VP Sales, West 12F: What will you be doing as our new VP of Sales on the West Coast? CV: I am responsible for driving [...]
Introducing Julia Briggs Parsons, VP Product
Following our announcement of our new Vice Presidents, we invite you to get to get to know a little more about each of these key members of the Twelvefold Team. Julia Briggs Parsons, Vice President, Product 12F: What will you be doing as our new VP of Product? JBP: By keeping a pulse on the digital advertising [...]
Announcing the Promotion of Four Key Team Members to Vice Presidents
I’m pleased to announce the promotion of four, key team members to Vice Presidents. Each has excelled in leadership and demonstrated commitment to delivering exceptional results for our clients: Julia Briggs Parsons, Vice President, Product Chris Verzello, Vice President, West Coast Sales Milena Talavera, Vice President, Engineering Brian Mcallister, Vice President, Revenue Optimization Julia, Chris, [...]