Tracking cookies are one of marketer’s biggest concerns with regard to privacy. What’s the simplest way to avoid this industry issue? Simple: don’t use them, and instead employ technology such as Spectrum that will maintain privacy and enhance their intended audience’s advertising experience. How? There’s a trend towards real-time digital marketing and delivering what’s valuable [...]

Last week we sponsored and attended the ThinkLA Trends Breakfast with presentations by Mashable’s Adam Ostrow, and Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi.  Rishad shared some inspirational perspectives about the need for marketers to create organic experiences with customers, and how to thrive as marketing professionals. Here are some key takeaways from [...]

I’m pleased to announce that BuzzLogic has changed its name to TwelveFold Media. What began as a social media monitoring company in 2004 is vastly different today—one focused on emotive-based advertising. Read the full press release here. While many key, intelligent elements of the original tech are built into its platform, we have evolved the [...]

We’re excited to announce that Dave Hills has been named as a speaker for the session “Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting” at Digital Hollywood Fall. The session starts at 11:05 AM on Thursday, October 20th at the Ritz-Carlton Hotel, Marina del Rey.  

Ad technology announcements this week have surfaced a trend – emotion. Yahoo! refiles a patent for targeting consumers on self-stated emotions, Adchemy nets $61M to target consumer intent, and Facebook positions today’s announcement all around reconnecting with the emotion of their users to keep them engaged and coming back. Everyone is interested in finding the [...]

Today marks a significant step forward for BuzzLogic as we announce Spectrum, the first platform of its kind that helps brands connect emotionally with consumers at the page level and across the visible web– all in real time by finding the most relevant content for the brand and campaign. The news release can be read [...]

Much has been written recently on tracking cookies, particularly if they’re good or bad. We think that misses the real point, which is if they’re effective or not. Personally we’re not opposed to cookies but they do have drawbacks. One of their biggest is an inability to identify the influence and authority of content, as [...]

by Peter O’Sullivan In our final installment about deconstructing BuzzLogic we look at the role reporting plays both within a campaign, as well as with overall brand management (If you’re just joining us, be sure to check out Steps 1 – 3 on Campaign Planning, Building a Media Plan, and Monitoring and Optimization). One certainty [...]

by Seph Zdarko In Step 2 of deconstructing BuzzLogic we talked about measuring organic, authentic and relevant content, in this post we discuss how we monitor and optimize within those content environments. Online content is a viral, social and living organism that is ever changing and evolving. Even before we launch the first ad on [...]

by Julia Briggs Parsons Another common question from clients and prospects is: How does BuzzLogic buy the media for each plan? The first thing to note here is how we don’t buy. We’re not a network, and approach each plan by first analyzing the most valuable content across the web for a brand to place [...]