by Julia Briggs Parsons Q: How is BuzzLogic different than advertisers who leverage NLP technology? The goal of Natural Language Processing is to look at a set of text and categorize its general meaning. NLP will say this page is worth A, B, C and D, and is always worth A, B, C, and D. [...]

You may or may not have heard about Google’s recent acquisition of Wildfire for $250mm, purchasing its indie social marketing capabilities, which will eventually allow companies to integrate all of their online marketing in one place. In response to this news, Venture Beat covered a close competitor, PromoJam, who claims they have no interest in [...]

The team has been working like busy elves as Black Friday approaches to ready our client’s ad campaigns to capture the most relevant digital media opportunities leading up to the big day. At Twelvefold, brands have individually customize relevance targets, including Black Friday content targets, but below is a high level view of what we [...]