San Francisco, Calif. (February 27, 2012) — Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has appointed Jenny Brodowsky as Vice President of Sales, East. Brodowsky has an extensive advertising industry background. She comes to Twelvefold from Cross Pixel Media, where she was first a Senior Account Executive [...]

 “Spectrum for Mobile” Connects Brands with Consumers on Mobile Devices with Emotive-Based Targeting SAN FRANCISCO, CA. (February 15, 2012)– Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the [...]

SAN FRANCISCO– January 24, 2012 —Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has introduced the Mindset Index to help brands better understand the intent and motivation of their target audiences. The Mindset Index analyzes the top 12 motivations that drive consumer action, in relation to a brand, [...]

SAN FRANCISCO– (December 15, 2011)—Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has promoted four former directors to Vice President positions responsible for overseeing product, West Coast sales, engineering and revenue optimization. The appointments include Julia Briggs Parsons to Vice President, Product; Chris Verzello to Vice President Sales, [...]

San Francisco, Calif. (November 3, 2011)—BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word “twelvefold” (signifying a substantial increase in size, degree or amount) centers upon Spectrum, the company’s recently launched, emotive-based online advertising platform. Spectrum identifies and understands the influence [...]

Emotive-based targeting based on a deep understanding of a page’s content and its effect on audience Spectrum places relevant ads at the page-level in real-time, and at immense scale Technology platform finds and ranks page-level content based on relevance and influence; also determines if content on the page is authentic, and not just a set [...]

BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has announced R. Brian Gibson as their new Chief Financial Officer. San Francisco, Calif. (August 30, 2011)—BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has [...]

BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has appointed media and online advertising veteran Peter C. Horan to its board of directors. San Francisco, California (June 1, 2011) – BuzzLogic, an online media company that improves brand metrics and ROI through its scalable [...]

BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has closed a $7.8 million round of Series C Funding. The funds will be used to enhance the technology platform key to the company’s success; introduce new advertising products for today’s social and conversational web, and [...]

“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system upgrades include the ability to analyze specific brand goals and translate them into conversation targets that deliver greater ROI Improved output – plans not only define the best URLs to [...]