Last updated November 3, 2011
1. Websites We Collect Information From
2. Types of Information Collected
We collect two types of information about our Website Users and users of our Partner Websites: Personally Identifiable Information and Non-Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific End User, including but not limited to your first and last name, mailing address (including zip code), email address, and telephone number. Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address.
3. Partner Websites
Twelvefold Media’s Spectrum Technology is an ad serving platform centered on emotive-based advertising that uses content at the website page level to deliver relevant advertisements to end users visiting our Partner Websites. We do not collect Personally Identifiable Information from end users visiting our Partner Websites. We do collect Non-Personally Identifiable Information from end users visiting our Partner Websites using technologies including “cookies” and “pixel tags”. Importantly, we do not use the collected information to serve targeted advertisements. We use Non-Personally Identifiable Information collected from our Partner Websites to provide services to end users visiting our Partner Websites, enhance the operation of our ad serving, improve our marketing and promotional efforts, analyze Partner Website use, improve our product and service offerings, and to tailor end user experiences with our Partner Websites.
To learn how to opt-out of data collection and preference based advertising programs, please visit the Network Advertising Initiative (“NAI”) website at http://www.networkadvertising.org/managing/opt_out.asp.
4. Our Website
We collect both Personally Identifiable Information and Non-Personally Identifiable Information from End Users on our Website.
Personally Identifiable Information. When you engage in certain activities on the Website, such as requesting information about our services, we may ask you to provide certain information about yourself, including but not limited to your first and last name, mailing address (including zip code), email address, and telephone number. If you choose not to provide this information, we may not be able to provide you with the requested services.
5. Use of Data Collected from Our Website
Non-Personally Identifiable Information. We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and described in Item 6 below.
6. Release of Personally Identifiable Information
We will not share, sell, rent, or trade your Personally Identifiable Information with other parties except as provided below:
We may share your information with Third Party Service Providers. We may utilize third parties to provide us with specific services. These “Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails and collecting and analyzing data on the Website. We may share your Personally Identifiable Information with such Third Party Service Providers to send postal or email, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, operate the Website, troubleshoot, and provide customer service. Our Third Party Service Providers are contractually prohibited from disclosing this information to any third party.
7. Release of Non-Personally Identifiable Information
We will not share, sell, rent, or trade your Non-Personally Identifiable Information with other parties except as provided below:
8. Updating and Correcting Information
We currently do not have a method for completely deleting user information from our database. However, deleting the cookie stored on your computer will cause you to be perceived as a new user with no known user data. You may also change a setting in your browser, instructing it not to accept cookies, but this could prevent you from receiving some Twelvefold Media services.
9. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information through our Website, although it may be required to engage in a certain activity on the Website. With regard to our Partner Websites, you may “opt-out” as described above in Items 3 and 7.
We may send you promotional emails which advertise our products and services, including exclusive sales and other offers, and/or the products and services of our advertisers and affiliates. If you do not want to receive promotional emails from us, you may elect to opt-out of receiving promotional emails at any time by hitting the “unsubscribe” button at the bottom of any of our e-mails.
10. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.
11. Privacy Policies of Third Party Websites
12. Miscellaneous Privacy Issues
Children. Minors under the age of 18 may not use the Website. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Website is designed to attract anyone under the age of 18.
Public Areas. We may provide areas on our Website where you can publicly post information about yourself, can communicate with others such as discussion boards or blogs, or can review and submit media content. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. For example, if you post your email address along with a comment, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information.
Notice of Privacy Rights to California Residents. California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (the “Act”) and the California Business and Professions Code. As required by the Act, we will provide you with the categories of Personally Identifiable Information that we collect through the Website and the categories of third party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request. California law requires us to inform you, at your request, (1) the categories of Personally Identifiable Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. The Act further requires us to allow you to control who you do not want us to share that information with. To obtain this information, please send a request by email or standard mail to the address found below. When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with affiliated businesses or marketing partners. The request should be sent to mailto:email@example.com. Please allow thirty (30) days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable Information or requesting this notice.
We reserve the right to modify this privacy statement at any time, so please review it frequently.
14. Contacting Us
Twelvefold Media, Inc.
425 Brannan Street
San Francisco, CA 94107
Customer Service Inquiries e-mail to: firstname.lastname@example.org