Twelvefold Analytics™ is the evolutionary piece of the Twelvefold portfolio, granting brands valuable insights and forward-thinking campaign recommendations.
Powered by Spectrum’s deep understanding of page-level content, Twelvefold Analytics provides a unique view into trends, themes, and opportunities related each brand and their unique marketplace.
We not only deliver reports unavailable anywhere else, but also deliver unique insights to drive forward specific objectives, utilizing our Twelvefold methodology.
With Twelvefold Analytics you can learn:
- Content Trends in the top areas of interest for your audience
- Mindset Breakdown to find out what your audience is thinking
- Brand Attributes and your overall traction in online content vs. competitors
- Impact of Your Ads on awareness & perception metrics
For a closer look at the analytics and reporting available, contact us for a demonstration.
Call: (415) 913-2600 Email: firstname.lastname@example.org
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The Mindset Index: This new Index helps brands and advertisers optimize their online strategies.
By understanding if your target customers are “looking to shop” or simply “seeking expert advice” Twelvefold can help you optimize you advertising goals, as well as strategically executing against those goals.
The Mindset Index is a combination of cognitive analysis, speech act recognition, and natural language processing that allows you to accomplish goals, as never before:
- Establish intelligent goals based on intent and emotional drives of an audience
- Execute in Real-time allowing you to adjust strategies as trends shift
- Analyze competitive brand positioning
- Better understand the intent and motivation of your target audiences
- Deliver more relevant creative messages to drive action
For more information