San Francisco, Calif. (November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform.
Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers. Spectrum identifies and understands these components at a page level versus the site or category level. It then scores billions of pieces of content across the Web in real-time, to determine and place a brands ad message on the most influential pages at scale--be it hundreds or millions.
"BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace," said Twelvefold Media CEO Dave Hills. "With the launch of Spectrum, we felt it was time for a fresh start, and began looking for a name that best exemplifies what we are today."
Twelvefold Media is the only emotive-based media company that helps brands target, reach and persuade engaged audiences by delivering the right ad, in the right place at the right time to the most motivated customers in the right mindset. Twelvefold Media's proprietary technology creates customized digital media packages that achieve superior results and insights for brands and advertisers.
The company has also renamed its suite of products that comprise Spectrum:
Twelvefold Touch (formerly BuzzRoll) delivers relevant, custom advertising experiences to brands and consumers and, for the first time, the ability to match creative to the emotional connection made between a piece of content and a reader.
Twelvefold Studies (formerly BuzzStudies) measures the impact of media within specific content, as it relates to individual brand objectives. Delivered in-unit and focused to 4-6 questions, Twelvefold Studies measure the lift in message recall, brand preference, purchase intent, or other key brand metrics.
Twelvefold Insights (formerly BuzzInsights) provides research and content target building aligned to brand objectives for campaign planning, campaign launch and optimization.